DRTV, Media & Attribution Primer

  • Author: The PDMI
  • Level: 101
  • Study time: 50 min.
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Course overview
Understand the basics of a DRTV campaign, how the media works, and how to measure your success in today’s tech-driven environment.

  • Video time: 41 minutes
  • Quizzes: Two

What's included?

  • 2 Modules
  • 2 Instructional Videos
  • 2 Quizzes
  • 10 Questions
  • 3 PDF Takeaways

Get Your DRTV 101 Here!

Plan, launch, and measure: the basics of DRTV become clear in this course created by campaign and analytics leaders.

Fern Lee

Campaign Expert and Hall of Famer
fern@thorassociates.com
ABOUT FERN
Fern Lee, CEO of THOR Associates, offers a proven track record of creating and increasing brand awareness. A 2018 inductee to the Direct Response Hall of Fame, she has mastered the caveat of consumer engagement with each campaign. Earlier in her career, Lee was head of DR at Good Times Entertainment/Gaiam, bringing fitness hits Billy Blanks, THE FIRM, and Richard Simmons incredible success. At THOR, Lee is proud to have served clients including: MetLife, AIG, Humana, Balsam Hill, Zestra, MedicareAdvantage.com, and Migralex.

Joseph Gray

Serial Founder and Analytics Addict
joseph.gray@drmetrix.com
ABOUT Joseph
Joseph Gray founded cost-per-action advertising network REVShare in 1989. One of his prior companies, Global Media Productions, was acquired by TelAmerica Media (now Cadent Networks) where he served as president in 1987-1988. In 2007, Gray raised an equity round to form Media Property Holdings and Lead Generation Technologies, which operated a pay-per-call lead exchange. Gray exited MPH in 2012, but, too young to retire, he created DRMetrix to provide needed insights and competitive data to the D2C television industry.