Integrating Online & Offline Marketing

  • Author: The PDMI
  • Level: 101
  • Study time: 80 min.
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Course overview
A trio of performance marketing experts share insights on how to integrate various facets of a multichannel marketing effort.

  • Video time: 1.1 hours
  • Quizzes: Three

What's included?

  • 3 Modules
  • 3 Instructional Videos
  • 3 Quizzes
  • 15 Questions
  • 4 PDF Takeaways

Understand Multichannel Marketing

Learn how data and measurement inform best practices and KPIs when integrating your performance campaigns across outlets including TV, digital, direct mail, YouTube, and more.

Lucio Maramba

Analyst and Campaign Strategist
lucio@maramba.com
ABOUT Lucio
Lucio Maramba is CEO and owner of Maramba Insights Inc. Leveraging more than 26 years of direct response experience, Maramba has built his career on his vast analytical skills grounded in his honesty and integrity. He began his DRTV career at Mercury Media in 1997, eventually rising to director of operations. In 2013, Maramba was recruited by call tracking pioneer Dial800 to create its first campaign performance group. He provides best-in-class analysis and campaign management for the DR industry and beyond.

Chris Foster

Brand Positioning Expert and Storyteller
cfoster@modernpostcard.com
ABOUT CHRIS
Chris Foster is vice president, new business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. He understands how to help any-sized business better position and brand themselves and tell their most authentic story to engage their audience. In addition to leading the creation and execution of new business strategies at Modern, he has taught brand strategy at UCSD Extension since 2009 and — since 2020 — is the host of the PDMI's bi-monthly webinar series, Take 20.

Mary Ann Bautista

YouTube Expert and D2C Visionary
mab@bautistadm.com
ABOUT MARY ANN
Mary Ann Bautista is a YouTube strategist specializing in direct response marketing. She’s the co-founder of the agency TurboRank, which unlocks YouTube’s full potential to drive revenue. YouTube is the second-largest search engine and the No. 1 place where consumers discover, research, and engage with brands. Bautista helps businesses turn YouTube into a powerful growth engine through organic optimization. With more than 23 years in DR marketing, she’s scaled D2C brands by crafting data-driven strategies that get real results.