Third Parties: PR, Influencers & More

  • Author: The PDMI
  • Level: 101
  • Study time: 80 min.
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Course overview
Public relations, influencer marketing, and affiliate marketing can push your D2C campaign to new heights, as long as you use them the right way.

  • Video time: 1 hour
  • Quizzes: Three

What's included?

  • 3 Modules
  • 3 Instructional Videos
  • 3 Quizzes
  • 15 Questions
  • 3 PDF Takeaways

PR, Influencers, Affiliates ... Oh My!

Learn how to take the fear out of using these adjunct methods and put them to work for you, making your performance marketing campaigns even more powerful.

Lindsey Carnett

PR and Performance Maven
lindsey@marketingmaven.com
ABOUT Lindsey
Lindsey Carnett is CEO and president of Marketing Maven, which specializes in international and domestic public relations, social media, reputation management, DR marketing, U.S. product launches, SEO, event PR, and influencer marketing. She founded the company in 2009 and has been named an Enterprising Women Award Winner, Top Woman in Public Relations by PR News, and featured as a Forbes Most Powerful Women Business Leader. She also taught a social media content course and wrote curriculum for Academy of Art University.

Ariel Brooks Benz

Influencer and Media Oracle
ariel@bb3advertising.com
ABOUT Ariel
Ariel Brooks Benz is CEO and founder of BB3 Advertising, a media and advertising agency recognized as one of the Fastest Growing Companies in America by Inc. 5000 in 2024. With two decades of media and new business experience, her global perspective and expertise in cross-cultural marketing have helped BB3 deliver optimized campaigns across TV, CTV, social media, influencer marketing, and digital platforms. BB3 integrates AI and machine learning to advance market research, analytics, and content creation.

Randal Shaheen

Advertising and Regulatory Counsel
rshaheen@bakerlaw.com
ABOUT Randal
Randal Shaheen has more than 30 years of experience as an advertising attorney and is a member of BakerHostetler's Advertising, Marketing and Digital Media team. He represents clients before a variety of regulatory agencies, including the FTC, and state attorneys general. Shaheen's background facilitates practical insight. He has a significant history with matters related to privacy and data security, marketing to children, "green" claims, dietary supplements, comparative claims, the use of surveys, and "Made in the USA" claims.